On December 8, 2024 Neusoft Reach New Product Launch Conference was successfully held in Shanghai under the theme “AI-Driven, Intelligence Leading the Future.” The conference brought together over 200 attendees, including leaders and experts from government departments, industry organizations, major automobile manufacturers, and key partners from the automotive supply chain. Together, they witnessed Neusoft Reach’s innovative leap toward the “AI-defined Vehicle” era and explored new opportunities in the accelerating transformation of the intelligent automotive industry.

Mr. Zhigang Xing, Senior Partner and Senior Vice President of Neusoft Reach, delivered the opening speech. He highlighted that Neusoft Reach is at the center of the automotive industry’s transformation, receiving significant attention and support from various government departments, industry associations, and experts. We have grown into a highly anticipated “unicorn” in the automotive sector. In terms of product strategy, Neusoft Reach advocates for lightweight vehicle investments and deploying computing power in the cloud to achieve vehicle intelligence. Currently, Neusoft Reach has established extensive and in-depth collaborations with OEMs and ecological partners, contributing to domestic vehicle brands “going global” and support the localization of joint venture vehicle brands. Neusoft Reach has successfully realized a global strategic layout of “in China, from China, for Global,” with its core products widely recognized and applied in the market. We are committed to collaborating with OEMs to deliver an exceptional driving experience for users. As the industry transitions toward the AIDV (AI-Driven Vehicle) era, Neusoft Reach looks forward to collaborating with the industry to drive the innovative transformation and bright future of the AIDV era.

Mr. Fuquan Zhao, honorable lifetime president of FISTIA, Professor at Tsinghua University, and Director of the Automotive Industry and Technology Strategy Research Institute, delivered a keynote speech titled “Reflections on Automotive Innovation Development Models in the Era of Big Intelligence.” He discussed how AI will lead the development of automotive models as the industry enters the “New Car” era, creating a new species with generative autonomous intelligence. He emphasized that AI models will evolve towards the “1+N+X” application paradigm, and the industry needs to define boundaries, specialize, and build ecologically collaborative organizations to gradually construct a full business chain based on intelligent agents.

Mr. Yao Wang, Deputy Chief Engineer of the China Association of Automobile Manufacturers, and Ms. Xiaohong Pan, Deputy Secretary of the Party Committee, General Manager of Shanghai International Automobile City (Group), and Chairperson of Shanghai Intelligent Automotive Software Park, also delivered inspiring speeches.

The global automotive electrification landscape is gradually stabilizing, with cutting-edge technologies like large models, cloud computing, and end-to-end solutions deeply integrating with intelligent vehicles. The wave of intelligent innovation is sweeping through the industry, as automobiles accelerate their transformation from simple transportation tools to an entirely new species that combines intelligence, mobility, and lifestyle. The automotive industry is entering the “AIDV” era.

In this new phase of rapid transformation, Neusoft Reach has proposed new insights and practices in the areas of operating systems, autonomous driving, and vehicle-cloud collaboration in the AIDV era and has unveiled its full vehicle intelligent OS—NeuSAR OS, based on large models for autonomous driving, and a vehicle-cloud collaboration platform for AI innovation.

NeuSAR OS: The Intelligent Operating System for the AIDV Era

Mr. Du Qiang, President and CTO of Neusoft Reach

The operating system for the AIDV era need to strike a balance between “stability” and “efficiency.” NeuSAR OS includes the NeuSAR AI Framework, designed to lower the development threshold for AI applications and improve development efficiency; the NeuSAR SF (Service Framework) middleware, which enhances vehicle application development efficiency and iteration speed; and AUTOSAR standard-based basic software products with extensive mass-production experience.

NeuSAR cCore 4.0, as a mature AUTOSAR CP basic software product, leads the market in product performance and mass-production experience. The newly launched lightweight AUTOSAR CP software product, NeuSAR CP-Lite, achieves highly flexible and customizable deployment through extreme function simplification and memory optimization.

NeuSAR aCore 4.0, the world’s leading launched AUTOSAR AP basic software product, has been upgraded in diagnostic technology standards, high-performance application scheduling, AI toolchains, virtual simulation development, and functional safety modules.

NeuSAR Service Framework builds a cloud-native development framework and a full vehicle application development framework, significantly shortening development time for cross-domain vehicle applications and simplifying collaborative development.

The NeuSAR AI Framework offers a public component library for AI application development, avoiding redundant development of basic functionalities. NeuSAR Copilot, an AI-driven intelligent development assistant based on AIGC, enables automated coding and program configuration, significantly lowering AI application development barriers and reducing development cycles for in-car AI applications.

Autonomous Driving Products Based on Large Models

Mr. Wei Liu, Vice president of Neusoft Reach

Neusoft Reach’s autonomous driving application suite is designed to provide users with a “boundaryless” smart driving experience. Based on a newly upgraded end-to-end large model solution and self-developed cross-domain fusion software architecture, it focuses on unlocking 7 typical urban scenarios and 22 special operating conditions, greatly improving user safety and comfort.

The full line of Neusoft Reach’s autonomous driving products has been upgraded, including the L2+ City Lane Pilot Domain Controller X-Box 5.0, the X-Cube 4.0 front-view integrated unit, and the DMS 3.0 driver fatigue monitoring unit.

The L2+ City Lane Pilot Domain Controller X-Box 5.0, as the first mass-produced product of the large model smart driving application suite, is equipped with Horizon Journey?6E and 7V1R12U sensors, offering a lightweight city navigation driving experience. It covers key city traffic and all-scenario highway driving, with mass production scheduled for 2025 in Voyah models.

The DMS 3.0, designed with an integrated and compact concept, further enhances cost advantages and meets international regulatory certification requirements. The single-vision X-Cube 4.0 front-view integrated unit has been upgraded to an 8M camera, equipped with BEV perception models, providing a cost-effective, mature, and export-compliant product for rapid mass production.

AI-Driven Vehicle Cloud Integration Platform

Mr. Ning Wang, Vice President of Neusoft Reach

Neusoft Reach has introduced an upgraded AI-powered intelligent scenario support feature. By integrating a scenario service engine with an automotive cloud computing foundation, along with cloud-based AIGC generative scene components and the automotive cloud’s elastic computing expansion platform, it addresses the computational challenges posed by massive innovation demands, enabling the efficient implementation of intelligent scenarios.

The AIGC generative scene components facilitate the deep integration of AI, vehicle control capabilities, and cloud ecosystem capabilities, effectively supporting the creation of intelligent scenarios through AIGC.

The elastic automotive cloud computing expansion platform has developed a comprehensive cloud-edge integration application. By introducing the automotive cloud’s audio-visual communication protocol and intelligent scheduling engine for the first time, it ensures high-definition, ultra-low-latency in-vehicle cloud space operations. Additionally, by separating computing and storage in the cloud, dynamically loading resources, it significantly improves the utilization of cloud resources.

Based on the NeuSAR OS and automotive cloud collaborative software platform, Neusoft Reach offers a systematic, one-stop solution for domain controllers and centralized vehicle EE architecture, realizing an open cooperation model and prioritizing mass production, empowering automakers to quickly achieve low-cost, rapid vehicle production rollouts.

Outside the conference venue, Neusoft Reach showcased new products tailored to the AIDV era at its booth. Simultaneously, Neusoft Reach’s ecosystem partners—including Horizon Robotics, UAES, Infineon, BlackBerry QNX, SemiDrive, etc.—presented innovative products and practical outcomes, drawing widespread attention from attendees.

In the new phase of accelerating transformation in the AI era, Neusoft Reach, as an innovation pioneer and “unicorn” in the automotive industry, will continue to deliver high-quality, reliable products and services. By collaborating with the entire industry ecosystem, it aims to drive the application value of AI technology, empowering OEMs to build core intelligent competitiveness driven by AI, providing users with evolving driving experience, and striving to be a trusted partner for OEMs in the AIDV era.